King world awareness and activation campaign

To steal attention from Netflix on a minimal budget, this campaign leapt feet-first into fan culture. To better fuel the conversation amongst the fanbase before the launch C4 partnered with Den of Geek, the Dennis Publishing-owned home of cult TV and film.

Then, to promote these theories, comic books of illustrations were created — first online and then as a limited-edition series of 5, Overall, the campaign reached 1. The entire series totalled 5. The Making Of Today's Office. World Creative Rankings. Close Ad. Creating play with no limits: how Amplify got the world talking about PlayStation 5. By Awards Analyst - December 7, This stunning activation transformed internationally-recognized landmarks to create limitless play.

Share to Twitter. Share to LinkedIn. Share to Facebook. Like what you see? Sign up. From our Network. The Drum articles suggested by Helping publishers increase engagement, improve monetization and drive new audiences.

Read more. More Must Watch. Video With stores and salons closed, Coty puts a new face on innovation. Video What consumers and marketers can expect from 5G. In collaboration with Chaos Theory Games, Red Cartel have created a seamlessly immersive browsing and shopping experience, giving a glimpse into the future of shopping. The benefits and possibilities of experiential marketing are endless, there are now hundreds of positive ways to connect with and engage your eager consumers.

A study by Eventbrite gives insight into the technological preferences for brand activation events:. Chaos Theory has the creative and technological know-how to transform your event or exhibition booth into an immersive, digital experience. Want to learn how to design immersive, branded experiences that get results? Interested in standing out from the crowd and creating your own ingenious brand activation experience?

We are the experts! Claim your obligation-free minute concept brainstorming session with Nico today. Need ideas on how you can get ahead of the curve? Here is our list of 11 brilliantly executed digital experiential marketing campaigns from Australia: 1. Seiko x Australian Open: Tennis VR Challenge Initiative, Funkified Entertainment, Rentertainment To ignite engagement and unmatched brand exposure for the upcoming Australian Open, leading-edge watch manufacturer Seiko activated their exciting project in Federation Square, Melbourne drawing in curious passersby.

Thank you! You are being redirected to your free guide and a link has been sent to your email. My experience with the Salzburg Global Seminar from over the last three days has broadened my emotional range, my international confidence, and my mastery of collaborative action; just as the seminar challenged me intellectually so did it emotionally and socially. One of the most touching experiences I have had was our trip to the Dachau Memorial. Each exhibit combined historical perspectives with an aura of sentiment unmatched by other memorials I have visited.